Use Map Filters to Target Ideal Customer Profiles

One of the fastest ways to improve sales results is to focus on the right prospects.

If you're running field sales, launching campaigns, or expanding into new markets, knowing where your ideal customers live can make or break your success. That's why smart teams start every campaign with one question: where are our best prospects?

With Atlas, you can filter maps to find ideal customer profiles in minutes. You don't need to guess from spreadsheets or switch between demographic tools. Everything happens visually, directly on your map.

Here's how to do it step by step.

Why Customer Profile Mapping Matters

Demographics tell you who lives where. But filtering lets you find exactly the customers you want to reach.

So mapping this early isn't just helpful—it's strategic.

Step 1: Add Demographic Data to Your Map

Atlas supports multiple ways to get customer and demographic data:

• Use the Census integration to load population, income, and housing data
• Upload your own customer dataset as a CSV or shapefile
• Import market research data as GeoJSON or KML files
• Add points of interest like competitors or retail locations

Once added, demographic layers will appear as styled regions on your map. You can view them by income, age, education, or any attribute available.

Step 2: Define Your Ideal Customer Profile

Next, identify the characteristics that define your best customers.

You can filter by:

• Household income ranges (e.g., $50K-$100K annually)
• Age demographics (e.g., 25-45 years old)
• Education levels (college-educated households)
• Housing types (single-family homes vs. apartments)

This gives you clear criteria to filter your map data against.

Step 3: Apply Filters to Find Target Areas

Now it's time to filter the map to show only areas that match your profile.

1. Go to the Layer Filters menu
2. Select your demographic layer
3. Set filter criteria — for example, income > $60K AND age 30-50
4. Apply the filters

Atlas will highlight only the areas that match all your criteria. This is your target market zone.

Also read: Map Trade Areas with Population Data

Step 4: Layer Additional Context

To refine your targeting further, add layers that provide business context:

• Select competitor locations and create buffers to avoid oversaturated areas
• Add your existing customer locations to identify expansion opportunities
• Overlay retail centers, schools, or commuter routes for additional insights
• Include ZIP code boundaries for campaign planning

This step helps you understand not just who your customers are, but where they shop, work, and live.

Step 5: Export Target Lists and Maps

Now that you've identified your ideal customer areas:

• Export filtered demographic data as a CSV for CRM import
• Download a styled map for sales presentations
• Share a live map via link for field teams and marketing
• Create reports showing target area statistics and coverage

Everyone sees the same high-value prospects—no confusion over where to focus efforts.

Use Cases

Using map filters for customer targeting is useful for:

• Sales teams prioritizing territories by prospect quality
• Marketing launching geo-targeted digital campaigns
• Franchise identifying ideal locations for new stores
• Insurance agents finding neighborhoods that match their best customers
• Real estate targeting homebuyers in specific market segments

It's one of the first steps in data-driven customer acquisition.

Tips

• Combine multiple demographic filters to narrow down to your exact ideal customer profile
• Use transparency settings so you can see street details and landmarks underneath
• Create saved views for different customer segments or product lines
• Export filtered customer areas as PDFs for offline reference during field visits
• Layer drive time analysis to understand accessibility from your locations

Using map filters in Atlas is visual and precise.

No complex demographic software needed. Just layer your data, apply filters, and focus your efforts where they'll have the biggest impact.

Customer Discovery with Atlas

Understanding who lives where—and what that means—is key to effective outreach, expansion, and impact.

With Atlas, you can visualize populations, businesses, and social indicators on a map, not just in spreadsheets. That makes it easier to discover demand, find gaps in service, and tailor decisions to the people they affect.

Visualize Populations and Patterns

Use Atlas to:

• Add demographic layers like income, age, education, or housing type
• Draw custom trade areas and compare attributes across neighborhoods
• Upload customer lists or survey data to map local response
• Map POIs like clinics, schools, or grocery stores and analyze proximity

Ask Smarter Questions, Get Faster Answers

• Where are we under-serving?
• What kind of households live near our target zone?
• Are we placing new locations where people already go?

Instead of downloading census tables, Atlas lets you ask these questions visually—so teams without GIS experience can get answers, fast.

Also read: Map Trade Areas with Population Data

Share Insights Across Teams

Demographics don't belong in silos. Atlas lets you style and label maps for clarity, save views for team members, and export visuals for reports or strategy decks.

Whether you're planning a new service area, identifying community needs, or making the case for investment—Atlas helps you find the patterns that matter.

Boost Your Customer Discovery with the Right Tools

Customer targeting moves fast. Whether you're analyzing demographics, mapping prospects, identifying market gaps, or planning campaigns—precision and clarity matter.

Atlas gives you both.

In this article, we covered how to use map filters to target ideal customer profiles, but that's just one of many things you can do with Atlas.

From demographic analysis to territory planning, customer mapping, and market research, Atlas makes complex customer discovery simple and visual. All from your browser. No demographic expertise needed.

So whether you're launching new campaigns, expanding territories, or finding your next best customers, Atlas helps you move from "guessing" to "knowing" faster.

Sign up for free or book a walkthrough today.