Retail & Marketing

Use spatial intelligence to optimize your retail and marketing strategies. Understand your customers better, and make data-driven decisions.

Gain market insights faster

The future success of retail, real estate, and restaurants will largely depend on the competitive advantages gained from investing in and implementing smart technology.

Demographic Analysis

Understand the demographic makeup of your customers and target new markets.

Gaining insight into your customers' socioeconomic status and purchasing behavior is crucial for making informed business decisions.

Trade Area Analysis

Understanding the spatial context is crucial to the commercial real estate market. An inadequate business location can determine the success or failure of a business, regardless of the quality of its products or services.

Competitive Market Analysis

Losing customers to competitors is costly.

Understanding the products, promotions, and services that appeal to profitable customers in your trade area can foster customer loyalty and prevent cannibalization.

Site Selection

GIS can assist in locating the ideal site for your next store, distribution center, or service department.

By integrating customer surveys with census data, GIS allows you to visualize market penetration, market share, and trade areas. Additionally, when markets shift, GIS can aid in planning exit strategies and asset disposal.