The most effective sales operations combine geographic intelligence with team collaboration to ensure every rep has access to customer maps, territory information, and location intelligence that drives better field activities and customer engagement.
If your customer maps exist only on one person's screen, in static reports, or in formats that can't be shared with field teams, you're missing the collaborative value that helps reps understand their territories, plan activities, and make informed decisions on the road. That's why sales leaders ask: can we share customer maps with the sales team so each rep can see their accounts, plan visits, and access location intelligence wherever they work?
With Atlas, you can create shared customer maps that provide each team member with the geographic intelligence they need. No complex permissions setup, no IT involvement required, no barriers to getting maps into the hands of people who can use them. Everything starts with your customer map and simple sharing that enables team-wide geographic awareness.
Here's how to set it up step by step.
Why Sharing Customer Maps with Sales Teams Matters for Performance
Creating shared customer maps enables better field operations and more informed sales activities across distributed sales teams.
So sharing customer maps isn't just convenient distribution—it's essential team infrastructure that transforms individual geographic intelligence into organizational capability.
Step 1: Configure Sharing Settings and Access Permissions
Atlas makes it easy to share maps with appropriate access controls:
- Set sharing level choosing between team-only access, organization-wide sharing, or specific user permissions
- Configure view permissions determining whether users can view, edit, or manage the shared map
- Define data visibility controlling what customer information each user can see based on role or territory
- Enable link sharing creating shareable URLs that provide access without individual permission setup
- Set up password protection adding security for maps containing sensitive customer information
Once configured, your sharing settings establish how team members can access and interact with customer maps.
Step 2: Create Territory-Filtered Views for Individual Reps
Next, set up views that show each rep only their relevant customers:
You can create different filtered views:
- Territory-based filtering showing each rep only customers within their assigned geographic territory
- Rep assignment filters displaying customers based on ownership fields in your data
- Region-level views creating views for regional managers that show all customers in their area
- Performance-filtered views enabling views that highlight specific customer segments or priorities
- Role-based dashboards configuring different default views based on user role and needs
- Custom saved views allowing users to create and save their own filter configurations
Each filtered view provides relevant geographic intelligence without overwhelming users with information outside their scope.
Step 3: Enable Mobile Access for Field Teams
To support sales reps working in the field:
- Configure mobile viewing ensuring maps display well on phones and tablets for field use
- Enable location services allowing reps to see their current position relative to customers
- Optimize for connectivity ensuring maps remain useful even with intermittent mobile connections
- Set up quick access creating bookmarks or app shortcuts for instant map access
- Test field functionality verifying that critical features work well in mobile field conditions
Mobile access transforms customer maps from office resources into field intelligence that travels with your team.
Step 4: Train and Support Team Adoption
To ensure successful team adoption of shared maps:
- Create usage guides documenting how reps should access and use customer maps in their workflow
- Conduct training sessions walking team members through map features and best practices
- Establish use cases defining specific scenarios where maps add value to sales activities
- Gather feedback collecting input from users to improve map design and sharing configuration
- Provide ongoing support ensuring team members can get help when they encounter issues
Team adoption ensures that shared maps deliver value across the organization rather than remaining unused.
Step 5: Maintain and Update Shared Maps
To keep shared customer maps current and valuable:
- Schedule data updates planning regular refreshes to keep customer information current
- Communicate changes notifying team members when significant map updates occur
- Review sharing settings periodically checking that permissions still align with team structure
- Archive outdated versions managing historical maps while ensuring current data is prominent
- Monitor usage tracking how team members engage with maps to identify adoption opportunities
Also read: Complete Guide to Customer Analysis and Mapping for Sales Teams
Step 6: Integrate Shared Maps with Sales Workflows
Now that customer maps are shared with the team:
- Connect to CRM linking map views to customer records in your sales system
- Embed in dashboards including map views in sales dashboards and reporting tools
- Enable planning workflows using maps in territory review, account planning, and team meetings
- Support field activities integrating maps with route planning and visit scheduling
- Create presentation materials using shared maps in team meetings and customer presentations
Your shared maps become part of comprehensive sales workflows that leverage geographic intelligence across team activities.
Use Cases
Sharing customer maps with sales teams is useful for:
- Field sales managers providing reps with territory views and customer location intelligence
- Inside sales teams enabling geographic awareness for phone-based customer engagement
- Regional directors sharing market overviews with distributed teams across regions
- Sales operations distributing territory maps and coverage analysis to field teams
- Account executives accessing customer geography during planning and customer meetings
It's essential for any sales organization where geographic intelligence improves field activities and customer engagement.
Tips
- Filter appropriately showing each user relevant information without overwhelming them with unnecessary data
- Optimize for mobile ensuring maps work well on the devices your field team actually uses
- Update regularly keeping shared maps current so team members trust the information they see
- Train effectively investing in adoption support so maps become part of daily workflows
- Gather feedback learning from users how to improve map sharing and make it more valuable
Sharing customer maps in Atlas enables team-wide geographic intelligence and field-accessible customer information.
No IT support needed. Just configure sharing, create filtered views, and empower your sales team with location intelligence.
Team Collaboration with Atlas
Effective sales teams share geographic intelligence. When every rep understands customer geography, planning improves, activities align, and the whole team works from the same spatial awareness.
Atlas helps you turn individual maps into team resources: one platform for sharing, permissions, and collaborative geographic intelligence.
Transform Individual Maps into Team Intelligence
You can:
- Share customer maps with configurable permissions that control what each user can see and do
- Create filtered views that show each rep their relevant territory and customers
- Enable mobile access so field teams can use maps anywhere they work
Also read: Map Customer Addresses from Excel in Minutes
Build Sales Operations That Scale
Atlas lets you:
- Configure permissions that match your team structure and data sensitivity requirements
- Update shared maps centrally so everyone works from current information
- Track usage to understand how teams engage with geographic intelligence
That means no more isolated maps, and no more field teams working without location awareness.
Discover Better Collaboration Through Shared Intelligence
Whether you're enabling field reps, coordinating teams, or distributing territory information, Atlas helps you turn individual maps into organizational capability.
It's map sharing—designed for team collaboration and field accessibility.
Empower Your Team with the Right Tools
Sales team enablement is complex, but map sharing can be simple. Whether you're configuring permissions, creating filtered views, enabling mobile access, or supporting adoption—team accessibility matters.
Atlas gives you both sharing and control.
In this article, we covered how to share customer maps with your sales team, but that's just one of many ways Atlas helps you collaborate on geographic intelligence.
From sharing configuration to territory filtering, mobile access, and team adoption, Atlas makes collaborative mapping accessible and effective. All from your browser. No IT expertise needed.
So whether you're sharing your first team map or scaling geographic intelligence across the organization, Atlas helps you move from "my map" to "our intelligence" faster.
Sign up for free or book a walkthrough today.
